There was never any real doubt that Anneli Magnusson was destined to work with music. No one would have guessed the genre – techno/eurodance – though, because when she started her musical journey, it was with an obvious country vibe and a special love for American folkmusic Bob Dylan Style.
There was some singing and playing going on in Magnusson family home outside of Västerås and that’s where Anneli started playing the guitar. But her family understood already long before that, that they had a singer to be in their house. Just like the girl in the ABBA hit “Thank you for the music”, she was a singer before she could talk and a few years later, she “dressed” herself in curtain fabric and performed to het family, singing in make believe-French.
HER TEENAGE YEARS
In her teenage years, she started performing on stage, playing acoustic in various places, even as a streetmusician and she could also be seen with different bands, mostly singing rock covers.
After getting admitted into Carlforsska, the musical college of Västerås, she started working on her future musical career for real. She was in no way prepared for what was going to happen though.
RECORDED AN ALBUM
The three guys behind the producer team Hit Vision were looking for a girl with an attitude in her voice, someone who could sing their melodic dance music. They turned to Carlforsska for help and the teacher had no doubt saying: “Talk to Anneli!”
She accepted their offer and started recording their songs, still just for fun and with no thoughts or expectations about where it could lead. But then things started happening. One of the producers moved to Stockholm and started working for a small recordlabel there. Anneli went to Stockholm to record another song. And another. And another. And it went on like that for a while until she had recorded an album!
In October 1993 the first single was released under the artist name Pandora and if it’s ever been 100% true that someone became world news over night, this is as close as it gets. Because all of a sudden, the monster hit “Trust me” was played everywhere.
The rest is, as you say, history. And a long one too. Because since then, she has (so far) released 12 studio albums and an enormous amount of singles. She has travelled around the world several times, performed in radio and tv, been seen on magazine covers in most countries and contexts, competed in the Swedish Melodifestivalen and more than anything else she has sold records. A lot of records. Six million records is a number that’s almost hard to take in and it makes her one of Sweden’s best selling solo artists of all time.
During the late 90’s she delivered hit song after hit song and she became a superstar in a lot of countries, like for instance in Japan, where she still is one of the strongest Swedish names in music. The smash hit “Tell the world” was number one at popular radio ZIP FM for six months!
In August 2015 Swedish television showed a program called RETRO, about what’s usually called the Swedish musical miracle, focusing on Japan and with Pandora featured as one of the most important persons. She’s been something of a pioneer to the Swedish musical export. The word pioneer has also often been used by the famous and well respected Swedish music journalist Anna Charlotta Gunnarson, who’s talking about Pandora as “a pioneer of her genre”.
Anneli Pandora Magnusson has been a woman of headlines in several ways since 1993 and life hasn’t always been nice and easy to her. She has received numerous real blows and has found out, the hard way, had to discover that some people aren’t what or who you think they are. But a queen never gives up and our queen has time after time showed her strength, fighting her way through all the trouble and coming back after every blow.
On the walls in her office you find awards from all over the world and in all there are 20 gold and platinum awards in the collection. You’ll find other things on those walls too. Like The Swedish Export Award, for example. And the prize given to her for creating the most played song in Finnish radio in 2012, “Drottningen av Åland”.
You could say that was the second throne she became a queen of, since already early in her career she was given the title Sweden’s technoqueen. Nowadays she can also call herself an inofficial royal deliverer of music after performing alone with her acoustic guitar on October 1 in 2015 for the king of Sweden, Carl XVI Gustaf. It was at a party hosted by the governor of Västmanland, Håkan Wåhlstedt, and held at Västerås castle. A well informed source reveals that the king clapped his hands as well as sang along.
She is av very active woman, this musical queen of Västmanland, and she’s still a very well respected name around the world. Her biggest fanbase has always been the Finnish people, where she’s a loved and often seen guest and artist. These days she also has another important part of her life there: her fiancé who lives in Helsinki.
Anneli herself is living in a big mansion in the small Swedish community Kungsör since 1996, together with her now 11 years old son. She’s very happy with being able to come home to recharge in the stillness and nature between har travels from stage to stage.
In her big garden, she finds harmony during and after hectic times, no matter if she’s mowing the lawns, getting weed out of the flowerbeds or harvesting grapes from her own little greenhouse.
In 2013 she celebrated 20 years as an artist. The 25th anniversary is getting closer and everyone is curious of what she will think of doing to celebrate that. Because one thing’s for sure: there will be more!